Craft Beer

The rise of craft beer — beer made by small independent operations/breweries — is a phenomenon that’s changing the beer scene in countless ways. Whether it’s the fresh flavors and ingredients or the health benefits, consumers love this type of beverage and are willing to pay for it. The craft beer industry is ripe for innovation as key pressures force producers to evolve in different ways. These include external consumer demands, natural resources and supply chain challenges, and changing consumer delivery preferences. 1. It?s More Local Craft beer is a unique style of brewing that’s becoming more popular. It’s not…