19
May
After experiencing COVID-19-related restrictions and enduring inflationary pressures in 2018, the beer industry hopes to return to more stability in 2023. However, brewers face many challenges, including competition from within and beyond the category, as RTDs continue to increase their market share. As such, brewers must remain focused on innovation and constantly deliver value to consumers. The global beer industry is transforming to accommodate changing consumer needs. The wellness trends drive demand for lower sugar and calorie content, less or no alcohol, more plant-based ingredients, eco-friendly sourcing and manufacturing, and sensory-enhanced options. Additionally, consumer preference for smaller bottles pushes breweries…